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In this episode of Cultivate CNY, Yarden Carroll shares the powerful story behind the creation of Crowned Creative—and how loss, creativity, and purpose shaped her entrepreneurial journey. After losing her father to COVID at the start of the pandemic, Yarden found herself at a crossroads: grieving deeply, raising her children, and questioning what was next. A final conversation with her father changed everything. He encouraged her to reignite the creative spark she had dimmed. That spark became her fuel.

Crowned Creative was born out of that season of grief and rebirth. Yarden returned to her roots in writing, pursued a degree in marketing, and built a consultancy dedicated to helping others turn their brilliance into premium offers. Today, she works with women entrepreneurs and service providers ready to scale, as well as corporations and accelerators committed to developing underrepresented founders.

In this episode, Yarden and host Alex Canavan discuss: The mindset shifts that help experts own their value and raise their prices. How to package your expertise into an offer that sells. The difference between your audience and your buyer. Why visibility alone isn't enough—and what to focus on instead. What it means to build a brand that creates both revenue and legacy. Yarden also breaks down the R.E.G.A.L. Offer Framework and explains how her clients go from spinning their wheels to confidently closing high-ticket sales and growing sustainable businesses.

If you're navigating a transition, looking to step into a leadership role in your business, or want a behind-the-scenes look at what it really takes to show up, be seen, and sell—this episode is for you.

To connect with Yarden, visit www.crownedcreative.com or email [email protected]